PELLA WINDOWS AND
DOORS OF WISCONSIN

Innovative Thinking. Exceptional Results.

Our Mission:

"To be a trusted partner to our customers - driven by innovative thinking - leading to exceptional results."

Our Values:

Integrity

Taking personal responsibility for our actions and treating everyone with trust, honesty and respect.

Excellence

Aspiring to exceed expectations by delivering superior results.

Teamwork

Believing that there is no alternative to working together to produce results that exceed what we could individually accomplish.

Partnerships

Seeking to align ourselves with those that share our values, goals, and aspirations.

Community

Valuing the health of the communities that we serve as much as we do the prosperity of our organization.

Financial Strength

Operating our business on a sound financial basis to the benefit of our customers, partners and employees for over 100 years.

A brief overview of
AN EVENTFUL HISTORY

VerHalen Inc. is the holding company of both VerHalen Commercial Interiors and Pella Windows & Doors of Wisconsin.

Company History

Edward T. VerHalen, Sr., founded VerHalen, Inc. in 1911 as a sole proprietorship in Milwaukee, Wisconsin. Though the Company was owned and operated by Mr. VerHalen, he was eventually assisted by Edward S. VerHalen, Jr., and Harvey M. Nelson, who joined the Company in 1936 and 1937, respectively. Upon Mr. VerHalen’s death in 1950, Edward Jr. and Harvey were elected to take over the corporation and conduct business as equal partners.

VerHalen grew under the guidance of Mr. VerHalen, Jr. and Mr. Nelson, adding additional sales offices in Madison and Green Bay. In 1968, William H. Calawerts joined VerHalen as General Sales Manager of the Green Bay operation. In 1980 Bill and his wife, Norma, purchased VerHalen and Mr. Calawerts moved the Company headquarters to Green Bay. Under the leadership of Bill Calawerts, the Company continued to grow with offices in Green Bay, Madison, Brookfield, Appleton, and Greenfield.

In 1997 management of VerHalen was assumed by Bill’s sons. In 2015 the business decision was made to brand the divisions independent of one another creating VerHalen Construction and Pella Windows and Doors of Wisconsin. In 2023 John and his wife Anne purchased 100% of VerHalen. John, as President, oversees the management of the company.

In 2025 John and Anne built a new 85,000 square foot showroom, warehouse and office at 2423 French Road in De Pere, WI. Today, Pella Windows & Doors of Wisconsin has showroom locations in De Pere, Brookfield and Madison.

At VerHalen, we are extremely proud of our many years of serving the construction industry highlighting steel studs, drywall, and acoustical ceilings. We represent well-known manufacturers such as Armstrong World Industries, Celotex, USG, Chicago Metallic, and United States Gypsum Company. We are proud to have partnered with industry leaders on large-scale projects, including Potawatomi Casino, Sargento Cheese, Bellin Hospitals, and Titletown. Our diverse portfolio extends far beyond this list.

Pella Windows and Doors of Wisconsin (Verhalen, Inc.) has been a trusted partner of Pella Corporation since its inception since 1925. We provide premium windows, sliding glass doors, and entrance doors to residential and commercial clients, including homebuilders, architects, homeowners, and general contractors.

1911

Edward T. VerHalen starts the business in Milwaukee, Wisconsin.

1927

VerHalen begins a relationship with Pella Windows and Doors; including residential and commercial sales of windows, sliding glass doors, French doors, skylights, and entrance doors.

1935

Our commercial interiors division begins; initially focusing on acoustical ceilings.

1968

Bill Calawerts joins the company as the General Manager of the Green Bay location.

1974

VCI enters into the furniture and interior design market.

1980

Bill Calawerts purchases the company, continuing the family-owned tradition.

2010

Framing and drywall are added to our breadth of services.

2011

VerHalen celebrates 100 years of excellence.

2023

John Calawerts purchases the company, continuing the family-owned tradition.

2025

Verhalen opened its new location at 2423 French Rd, De Pere, WI 54115.